Yuzu Juicebox
SOKO Parfums: Viral Social Campaign & Paid Creative for Yuzu Juicebox
How we turned creator credibility and social proof into a viral fragrance campaign that generated $80K+ in attributed revenue for SOKO Parfums.
RESULT
$80K+ attributed revenue
CAMPAIGN
INDUSTRY
Fragrance / Beauty
LOCATION
Melbourne, Australia
SERVICES
Creative Strategy · Creator Direction · Social Content · Editing · Paid Creative
THE BRIEF
How do you make a new fragrance feel culturally relevant before people have smelled it?
SOKO Parfums needed a social-first creative that could make Yuzu Juicebox exciting, credible and worth talking about — without falling into the traditional perfume-ad formula.
CLIENT — SOKO PARFUMS
PRODUCT — YUZU JUICEBOX
CATEGORY — FRAGRANCE / BEAUTY
MARKET — AUSTRALIA
SERVICES — CREATIVE STRATEGY, CREATOR DIRECTION, SOCIAL CONTENT, EDITING, PAID CREATIVE
THE CREATIVE THESIS
WE DIDN’T MAKE A FRAGRANCE AD. WE MADE SOCIAL PROOF.
AUTHORITY
Kevin’s established fragrance credibility gave Yuzu Juicebox a trusted voice inside the community.
CREDIBILITY
Gabby’s independent creator perspective made the recommendation feel earned, not sponsored.
AUTHENTICITY
A street-interview format that felt native to social rather than a conventional fragrance advertisement.
RETENTION
Fast-paced, social-first editing built around curiosity, interaction, reaction moments and replayability.
THE FORMULA
AUTHORITY + CREDIBILITY + AUTHENTICITY + RETENTION
= CREATIVE PEOPLE ACTUALLY WANTED TO WATCH.
THE RESULT
$80K+
ATTRIBUTED REVENUE · 3 MONTHS
The Yuzu Juicebox creative generated more than $80K in attributed revenue through Meta Ads over the first three months. And it kept working: the social-first concept remains one of SOKO Parfums’ strongest-performing assets, continuing to generate sales nearly a year after release.
The Insight
People don’t trust brands to tell them their product is good. They trust people they already believe. Kevin Truong had become a recognisable voice within Australia’s fragrance community through Fragrance Adventures, while GabbyLovesPerfume brought an independent creator perspective and credibility. So instead of asking “How do we make an ad for Yuzu Juicebox?”, we asked: “How do we make people believe Yuzu Juicebox is worth talking about?”
What We Did
We developed the concept around a simple idea: make the product recommendation feel discovered rather than advertised. We gave Kevin and Gabby a loose framework rather than an overly scripted performance, allowing the interaction to feel spontaneous and native to TikTok and Instagram. The edit was built around an immediate hook, rapid information delivery, reaction moments and replayability — then adapted into paid social creative once the concept proved itself organically.
01 — Developed the Concept
We built the creative around one strategic idea: make the recommendation feel discovered rather than advertised.
02 — Directed the Creators
Kevin and Gabby received a loose framework instead of an overly scripted performance, allowing the interaction to feel spontaneous and native to the platform.
03 — Built for Short-Form
The edit was structured around an immediate hook, rapid information delivery, reaction moments and replayability.
04 — Turned Organic Creative into Performance Creative
Once the concept proved itself socially, we adapted it into paid media — allowing the same idea to work beyond organic reach as a commercial asset.
Why It Worked
It didn’t feel like an ad. The street-interview format looked and felt native to social rather than adapted from traditional advertising. It borrowed existing trust through Kevin and Gabby, created curiosity by letting an interaction unfold, and could scale from organic reach into performance creative. The best-performing ads don’t always look like ads.
The Mise en Scène Approach
Mise en Scène is a Melbourne creative agency building content creation, creator campaigns and paid social creative for brands that want to be worth watching. For SOKO Parfums, that meant bringing creative strategy, social media marketing and short-form video together in a format that could live culturally — and perform commercially.
The Result
The Yuzu Juicebox creative generated more than $80K in attributed revenue through Meta Ads over the first three months. And it kept working: the social-first campaign remains one of SOKO Parfums’ strongest-performing assets and continues to generate sales nearly a year after its original release.
SERVICES
Creative support for brands that need their social content to travel — and to sell.
CREATIVE STRATEGY
Concepts designed for culture, attention and commercial outcomes.
CONTENT CREATION
Short-form video and social content built for TikTok, Instagram and modern platforms.
CREATOR CAMPAIGNS
The right creators, directed into content that feels authentic to their audience.
PAID CREATIVE
Organic ideas translated into performance assets for Meta and beyond.
Looking for a creative agency in Melbourne that understands social? Let’s make something worth watching.
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